A website is only a tool for you to use in your strategy to get more sales to come in, if your strategy doies not require you to get a website, then dont get one.
What can a good website do?
A good website is like a trained sales person online. you can be at places where people (might) search for you, and lead them to a page that is only talking about your service, and that might be powerful to you.
A good website is also a great consultant, when you answer questions that people have, you gain their trust, as they remembered that you are the one who helped them to solve a specific type of problem.
1) The Gut check.
Imagine your website as your online store, the first thing you need to ask is, If you come to your store, will they buy anything? if yes, then great, if no, whats wrong?
What are the information that is missing from the website that is blocking people from buying?
This step requires your to emphatize with your audience, are you generally going to solve their problem when they come? or are you wasting their time?
To test this, you will need to understand your customer avatar that i have covered a few chapters ago.
2) The type of channels you can use.
Once you think your website can get you visits, now its time to put it to the test, this is where you need to be creative, think about how to get people to see you at the right time, which is when they are looking for you or the solution you provide.
Here you need to understand their digital footprint. if your customer generally look for your product on facebook, and a facebook page is enough to get sales, you might not need a website.
A website is generally useful when they try to search for you on google, or when facebook just doesnt work because tehy are too much noise in facebook.
how marketers usually does it is they send traffic from different channels to their website.
eg. in founders, i post my stuff on facebook, but the content is written in my website so google will index it also.
for page productions, since they are a service based company, people generally will search for them on google, thats why my new campaign is to help them use google ads to get customers, which you cant do with a facebook page.
Now, think about how your customers will look for you? and understand their online behaviour before you move forward.
3) How to track?
How do you know if you are performing or not? there are a few tools for us to see how many people go to where i want them to go to.
It depends on what you are aiming to see and track actually.
For example, when we are running neon rush miri, we use clickfunnels to track the signups
for founders club, i am using google analytics to check if we are increasing our readership or not.
for buzzytime, we use mostly facebook to track our results because they provide the metric we want to see.
for page productions right now, i am creating an google ad campaign for them so the tracking is at google ads.
now here is the main thing you need to know, you must have a way to measure the success of what you are doing, because you cannot improve upon things that you cannot track.
4) A few Case Studies
Stone Amperor , one of my pass client now have around 10k visits per month to their content and this have benefitted them greatly
a friend of mine is running a buzz site, and he have around 1 mil trafifc to website, the total amount of money he generated from banner and facebook creator studio is easily around 10k – 20k
which is what buzzytime is also trying to do.
Designing Thinking is one of the most influencial part of my carrier, so many things that i have learnt and do revolves around design thnking.
and issentially, what design thinking is to me is a model to solve new and unsolved problem in life. things that you cant google your way out of.
Design thinking have 5 steps
1) Emphatize, this step is about understanding, relating and seeing things from other perspective, what is the problem and what causes it to be a problem, who does it affect, what is causing this to happen and really dive into the problem itself.
2) Define. next you define, alright, what are the list of problems that i have selected, which are problems cause because of other problems, and is there a 20% problem i can solve that will solve 80% of the problems.
3) Ideate. the next step is to come up with potential solutions, to a single or more problems, the key here is not the best answers, but a list of potential answers that might be able to solve the problem, that you will realise other alternatives besides what you have originally taught of.
4) Prototype. make a sample model of your solution, make somehting that achieve the result of the problem that is not perfect, but to understand if your hypothesis of your solution is correct or not.
5) Test, this is the easiest part, test if your problem is really a problem, does it solve the solutions/purpose it is supposed to?
Once in a while, you will meetsomeone who stands out from the crowd, they do things out of the ordinary, they talk more infront of the team, they care more about others than themselves
And once you find them, you better keep them because if you look at the company 5 years ahead, if they are still here in the company, what would they become?
The ones that is Remarkable.
The next wave of revolution, like the industral revolution will change everything.
Here’s what you need to know, we humans have 2 types of ability that we can leverage on, physical and cognitive.
The last industrial revolution, alot of physical abilities become obselete, but it creates demand for cognitive jobs because robots cannot analyse, communicate, and understand human emotions.
now this coming revolution, with machine learning, bio- tech and AI, rising to compete with us on a cognitive level, where does that leave us?
The fear i have now is not being control by a handful of people dominating these new industry, but being irrelevant.
There might be a point in time where there is nothing else to fight for, and we just live life that we have optimize the human race to live.
If I am missing, If I stop doing what i am doing on all the channels that i was on, would anyone miss me? would people ask why you weren’t there when you should?
Then you start to take more responsibility on the attention you are taking, and starting to build trust with the audience.
The worst thing about being your own boss is, most of the time you dont get the priveledge of hiding behind labour laws when the company needs you.
which can be overwhelming, so overwhelming, infact that you might not be able to sleep, like me writing this at 2 am in the morning.
so when this happens to you, and a reminder for me, think about why you started this journey, the ups and downs, then think about the steps and the months that has passed, how much have you grown and how much have I learnt in this journey…
Then you will see that this is temporary and the results is forever, how much you have grown, assests and connections built, they are forever.
So endure, and you will see that all this is just the oppourtunity cost towards greatness.
To Work for Yourself
To Have Other Work For You
To Work When You Want To
To Prevent Work For Work’s Sake,and To Do The Minimum Necessary for Maximum Effect.
To Retire Early and Young
To Distribute Recovery Periods and Adventures (Mini- Retirements) thoughout life on a regular basis and recognise that inactivity is not the goal. Doing What Excites you is.
To Buy All The Things You Want to have
To Do All The Things You Want to do, and be all the things you want to be. If this includes some tools and gadgets, so be it, but they are either a means to an end or bonuses, not the focus
To be the boss instead of the employee; To be in charge.
To be neither the boss nor the employee, but the owner. To own the trains and have someone else make sure they run on time.
To make a ton of money
To make a ton of money with specific reasons and defined dreams to chase, timelines and steps included. What are you working for?
Visioning forward gets me excited about the future, but fear usually blocks us from doing the things that really matters.
So for me, vision does not translate to immediate action. For someone like me who tends to procrastinate alot, I find it useful to use fear as a fuel for action.
I think we can counter fear, with a bigger fear- which is the fear of death, because as entrepreneurs, we dont want to waste our lives, We want to build our own legacy.
So when we can see how much time we have left to build our legacy, it is often a bigger motivator than what you get on yourtube.
So for the pass few weeks I tested counting down my death, taught by Kevin Kelly, the writer of 1000 true fans.
I find it fasinating how i can push myself to do things even when im tired just because i know the number is going to drop by 1 by tomorrow.
This is what i did:
I downloaded a countdown app, any count down app that allows you to set an extended amount of days. I use Time Until because it shows on my home screen when i open the phone so i see it everytime i open my phone.
Then i calculate the end date of my hassle free life at 65, below the average of 75.30 years in malaysia because i dont want to factor in my retirement period.
65 minus my age right now equals to 42 years which is 15331 days (9/8/2019)
then you set it to apppear at your home screen.
Start by scratching your own itch
You know yourself most, so often times your market research will be to ask, how much will I be willing to pay to get the product or services? am i willing to pay 2x the price I are selling? am I willing to go more if I add in so and so? or less but i remove this and this?
it is often easier to sell to people like you, as you can convey a lot of personal experience that will resonate with the customer.
And, worst case scenario, even if you didn’t manage to sell or for some reason you need to close down your startup, at least you will need to use it.
Useful Questions to ask yourself:
1) what would I be willing to pay an extraordinary amount of money to fix in my life?
2) if money was not a concern, what is the top 10 things you will fix first?
3) If you have no money at all, and have to live off minimum wage, what would you still consider spending money on?
4) in the last 6 months, maybe more, what are the things you faced that you wish you can solve with money?
5) after all the questions you answered above, ask why behind you answer and answer all of them.
6) look through your list, examine what are the actionable steps I can take to see if there is a market?
Life need not be so hard, but we tend to complicate things.
Last half of the year life is really tough for me, i was trying my best to do things that was not for the best interest of me, because i wanted to please someone who i dont really care about, and tha made my life miserable.
Then i started to ask myself, what if life wasnt hard?
life is enough for us to of the greatest of things, but we waste most of it on things that does not move our goal forward.
I feel like i wasnt doing things that will move me toward my goal.
so then i asked myself
What if life is easy?
Asking this question changed everything. Thinking back, it is important enable me to treat life like an experiment that i can tweak, it made me feel like i am in control for the first time after so long.
What does control look like
Control feels like the responsibility is on me to make my life remarkable, start to craft my own ikigai.
i first heard abotu ikigai from kenneth ho, the founder of beam, a cross-border matching engine focused on connecting business people. (you can find him on beam.biz ) Facebook: https://www.facebook.com/kenetix
Ikigai is the middle ground between four pillars of a meaningful life.
1) What you love
2) What the world needs
3) What you are good at
4) What you can be paid for
That Is when I realised, i wouldn’t mind living a life trying to enable others to make a change in the world.
Here are a few questions i asked myself on the search for self discovery.
1) If no one will ever know you are doing it, will you do it?
2) Who are the three people i admire, what are the qualities or the things they are doing that made me admire them.
3) what is my targeted monthly income? so that i can know what angle to approach in terms of business plan will meet my lifestyle.
(Tim ferris has an amazing article on finding your TMI here)
4) What is hinddering me? what espect of my life I need to change to reach my goal.
It could be freedom of location, it could be connections, list them down so that you can make nessesary changes.
5) If i were to go for my dream life, who is my 1000 true fans? read this for more info
The best products usually comes from scratching your own niche.
I find it very useful to do this simple exercise to disect yourself.
First, what is your monthly income?
In tht income, if you were to categorize into chunks, what would it be?
(500) investing (inner & outer)
(1100) Eating Out
Now, what subsultures am i involved in?
5 Sites i go regularly to get contents
3 to 5 facebook sites/groups i hang out the most
1) Digital Marketer Engage
3) The Founders Club
3 to 5 instagram pages
1) #seth godin
5) peng joon
What you are doing is defining yourself, seeing where is my digital footprint and the direction i would likely go.
3 to 5 podcast
1) The tim ferris show
5) The Digital Marketer Podcast
So now if you want to target me, you can make me feel like you spend alot of money advertising by just specifically targeting where i get authority contents from.
Now, look back at your price category, It is important to Look at where is price sensitive , and price insensitive
And how much you can charge maximum, for example, i know that i only save 200 for learning new stuff, if someone charge me 250 for a monthly marketing subscription lessons, i would be less inclined to join because of the trouble it takes me to move things around.
If you dont have a product yet, it is best to go after market that you belong to, so that you dont have to bother trying to figure out somone elses demographics
I know that if i get into speaking in techstars event covered by entrepreneur, then i could appear as an authority for a very cheap price.
All in all, Your trying to find your 1000 true fans who belong to tribes you belong to, so you can cost effectively appear.
Why does startup’s marketing seems to be so effective when they are broke?
Maybe, just maybe if we can understand this, our marketing effort will start to make sense.
Working and observing both sme’s and startups as the “marketing guy”, i realise one key difference.
In startups, usually below 4 people, marketing guy is usually the sales person and the ceo.
This actually enables him to do 3 super power that sets startups and big companies apart.
1) Align Marketing efforts to Sales target.
2) Align pricing between market acceptability and company margin.
3) See new oppourtunities though marketing and finance lens.
Imagine if your company have someone like this, how much would that worth?
The Revenue Team
Maybe we should merge sales, marketing and finance team in the company together.
The sales person incharge of qualifying leads, the marketing guy incharge of bringing in leads, and the finance analyst incharge of making sure they are doing it profitably.
Saying no is imporatnt when you want to stand your ground to the important things that you want in life.
Have you ever turn down an invitation because you are fear of disappointing them?
Here is a template that can help you not only say no without burning down the bridge with them, but also get them to respect you more.
Here is a 6 step progress , you dont need to use everything, just a combination of few that you see fit your style and the preson you are talking to.
1) Personal Acknowledgment
2) Admitting that you have to much to handle, an ” its me, not you.” message.
3) stating that you need to focus on your priorities or have already a list of yesses to fill.
4) Explain important bullets so people can sympathize
5) inform why finishing this is more important than taking in new ones
6) make them feel like its not only them by saying “i decided not to take on anything new for the next X months till i get my life sorted back together.”
“It is impossible for a man to learn that, which he thinks he already knows.” – Epictetus
It is impossible to grow if you feel like you know everything already. So it is not strategic to position that way.
instead, think of yourself as eternal student to stay humble.
That way, you dont lose yourself to what you are, and focus on what you cqan become
Accepting what is given to us by fate. Embrace and fall in love with how god wind our fates and the suprises it comes with.
Good/ Bad, it is god’s will
And it is in our control on how we accept these will of god, fully prepared? with open mind? or will we reject?
say to yourself:
I am persueing a carrier to become ____, But no matter what God throws at me and ask me to acomplish, I will do so.
When i go find my latest camera lens on amazon, i sort things by price.
And the world now is so transparent, that with a little effort, you can find any product for less cost,
This means the market is not able to sustain the product game, because if you are not the cheapest,
Then what are you?
Offers, on the other hand, is different.
i was offered a set of camera lens, with tutorials on how to use them to master them in 3 days, now it shifts from price based, to value based.
Next time when you are selling somehting, ask yourself,
is this an offer or a product?
When you rush things, you are more prone to mistakes, and mistakes makes the flow, not smooth.
With a bad flow, you end up taking more time finishing the task, hence,
” slow is smooth, smooth is fast.”
Tim ferris quote:
“You can get 95% of the results you want by calmly putting one foot in front of the other,” Ferriss wrote. “Luxury, to me, is feeling unrushed. No hurry, no pause.”
So take a few breath next time when you are stressed, you might solve things faster.
Between stimulus and the response there is a space.
In that space is the power to choose your response.
And in that Responce lies the growth and the freedom.
What if we can make better decisions, how much would that be worth?
More info in the book, Man’s search for meaning.
We all want to achieve more with less…
The Concept is easy, do the 20% of things that produces 80% of the results, in the 80/20 rule by pareto states that most results are produced by 20% of the work
But to do this (and the reason why i’ve failed so misserably for the last few years) is that it take a level of self awareness and understanding of both the end goal and your daily tasks,
And that is hard.
Until i’ve started using trello, you can use any type of life planner you are already familiar with.
I’ve just familiarized myself with trello, and its free to use.
you only need 3 cart in a board
1) To do
(if you dont know how to use trello, i strongly advise you to go google and try out once first so you know what i am talking about.)
so what you can do is list down what you need to do, and everyday, move the to do’s to the doing list (while you do this, you are conciously reflecting on what you want to be doing) and by the end of the day, move the things that is done to the done list.
with only these 3 steps, you can now see
1) By the end of the month, what tasks have a finished
2) You forced yourself to reflect on what is important to you, and have a mental note that this is to be completed today so things that arise that day wont push it back to tomorrow then never.
3) You will not forget anymore task that is important enough to note down.
Life is good, and with the amount of time we are given, we can acomplish the greatest of things.
The problem is we waste alot of it, if we think about our everyday life, we will notice that, how many hours have we spent on meaningless things..
As the stoic seneca say:
“It’s not that we have a short time to live, but that we waste
much of it. Life is long enough, and it’s been given to us in generous
measure for accomplishing the greatest things, if the whole of it is
well invested. But when life is squandered through soft and careless
living, and when it’s spent on no worthwhile pursuit, death finally
presses and we realize that the life which we didn’t notice passing
has passed away.”
So it is, the life we are given is not short but we make it so ; We’re not ill provided but we make it so.
Offers are judged by value, the more value the higher you can charge.
So how do we measure value?
The answer is you can’t
There is no set guideline on how much you can charge, it depends on how much it is worth to the custyomer buying he product.
So maybe the better question is to ask
How to make it more valuable?
There are 3 types of products you can include into your offer:
1) DIY – Do it yourself type can give
If there is one thing I need to give credit to my sanity in recent years, it would be my girlfriend, but the second thing is Meditation.
Meditation is hard because it is increasingly hard to clear my mind in recent years as there is just so many work left undone for me to think about nothing.
That is until I learnt about the 6 phase meditation by Vishen Lakhiani, a 6 step frame of mind that detoxify my body and focuses me on what is truely 20%
This has made my meditation time to also be the time that I set up todo lists for the day.
Watch the video here
Most startups fail due to the lack of market demand.
I created 5 startups before this, and they all failed because there is no market need.
When we talk in facts, especially in a larger setting, most probably half of the crowd will go against you and say, nono, i think its because of lack of money, marketing, proper accounting… etc
so if you notice, doing a factual claim is rarely in high level presentations.
Stories on the other hand, there is no agreeing or disagreeing, because you can’t disagree with a story, you can only choose to believe whether the story is true or not.
So this shift lets the presentor cheat, they can impose their ideas to the audience without much resistence.
Branding is when you are not there, your tribe will miss you
They will ask their friends why are you not showing up, did something happen to you?
You are, in their world, indespenceable, thats why you leave a mark, an impression in their heads.
How do you start?
By being there for the people and being there consistently.
if you are good enough, and if they find value in things you provide, just maybe, you will leave a mark.
Meetings is formed when there is a common goal important enough to meet about
Some meetings drag on and on while some stress too much about ending in time that no progress is discussed
So how to make meetings more effective?
The answer is to always have the end goal in mind and be strategic about every step
The framework I follow which I find super effective is the 3 Os
Do whenever a meeting is about to start, answer these 3 questions
1) What is the objective of the meeting?
2) what are the output(s) required to meet the objective?
3) what is the expected outcome in terms of action plan that we expect to have?
We have so many things to do, that it feels like a whirlwind. you have no control.
Thats why I find it really useful to anchor yourselves before the day starts to have 3 major things done then have the rest of the day handling the whirlwind.
Questions to consider:
1) Which of these if done, will make the rest unnecessary / easier?
2) If I could only work 2 hours per week on my business, what would I do?
3) What if I could only subtract to solve problems?
Marketing is influencing people to buy, leadership is influencing people to do be the best version of themselves.
What if we replace marketing with leadership? We create products to deliver somekind of value to a group of people (tribe) who is enthusiastic about the common goal.
To do this, there is 4 pillars of leadership we need to achieve.
1) Self aware
Understand what the company is in reality and what it is in the eyes of the tribe
2) Understanding others
Seek to understand, then to be understood. here is where we will see, the troubles and worries that the tribe have
3) Empower others
We need ot be genuinly interested in their problems and understand what really motivates them
4) Solution oriented
Being able to reflect and assets the situation and possible value we can deliver.
“Ask forgiveness, not permission, as long as whatever “it” is won’t devastate those around you”
Actions speaks louder than words, but when we are faced with things that need permission,
Permission from your parents,
Permission from your boss,
Permission from your wife,
Generally the answer is “No”, as people want things to stay the same.
But when you are already halfway, people tend not to stop you until you have finished
“A lion is fully capable of capturing, killing and eating a field mouse. But it turns out that the energy required to do so exceeds the caloric content of the mouse itself.
So a lion that spent its day hunting and eating field mice would slowly starve to dead. A lion can’t live on field mice.
A lion needs an antelope. Antelope are big animals.
They take more speed and strength to capture and kill, and once killed, they provide a feast for the lion and her pride.
A lion can live a long and happy life on a diet of antelope.
The distinction is important. Are you spending all your time and exhausting all your energy catching field mice?
In short term it might give you a nice, rewarding feeling. But in the long run, you’re going to die.
So ask yourself at the end of the day, “Did I spend today chasing mice or hunting antelope?”
The essence of doing business is to supply something that is demanded and in exchange, you get a cut.
So the more your solution or product is demanded by the customer, the more you are going to get in exchange.
so who gets to decide how much you for your product?
its the customer you serve,
More customers = More money
More value = more money
so it make sense to create a product that matters to the customer/ the tribe you are trying to serve.
When you build a bridge/ connect to someone, they become your friend, they trust you and give you more attention than they would normally give to strangers.
Marketers try really hard to get the trust and attention of their customers, and over the years, they got really good at putting their product infront of our faces,
the problem is,
we’ve seen so much ads that we start to ignore them,
We dont engage,
We dont sign up,
We dont spread the word.
unless you are our friend, one of us..
So what if all we try to do is to create that relationship with people that appreciates us, that wants to give us their time because they trust that we will give them a good time and experience.
An Effective Marketing is marketing that does not require a large amount of effort to aquire new clients.
This doesn’t mean it is easy…
It means you need to put marketing into the product itself
” How do you make the product spread?”
because Ideas that spread, wins
So maybe, your marketing problem is not a problem of how many people see your product, is what they do after they saw your product, are you creating excitment?
Are you creating what Kevin Kelly calls, 1000 true fans