When you build a bridge/ connect to someone, they become your friend, they trust you and give you more attention than they would normally give to strangers.
Marketers try really hard to get the trust and attention of their customers, and over the years, they got really good at putting their product infront of our faces,
the problem is,
we’ve seen so much ads that we start to ignore them,
We dont engage,
We dont sign up,
We dont spread the word.
unless you are our friend, one of us..
So what if all we try to do is to create that relationship with people that appreciates us, that wants to give us their time because they trust that we will give them a good time and experience.