An Effective Marketing is marketing that does not require a large amount of effort to aquire new clients.
This doesn’t mean it is easy…
It means you need to put marketing into the product itself
” How do you make the product spread?”
because Ideas that spread, wins
So maybe, your marketing problem is not a problem of how many people see your product, is what they do after they saw your product, are you creating excitment?
Are you creating what Kevin Kelly calls, 1000 true fans