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The essence of doing business is to supply something that is demanded and in exchange, you get a cut.

So the more your solution or product is demanded by the customer, the more you are going to get in exchange.

so who gets to decide how much you for your product?

its the customer you serve,

More customers = More money

More value = more money

so it make sense to create a product that matters to the customer/ the tribe you are trying to serve.