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Marketing is influencing people to buy, leadership is influencing people to do be the best version of themselves.

What if we replace marketing with leadership? We create products to deliver somekind of value to a group of people (tribe) who is enthusiastic about the common goal.

To do this, there is 4 pillars of leadership we need to achieve.

1) Self aware
Understand what the company is in reality and what it is in the eyes of the tribe

2) Understanding others
Seek to understand, then to be understood. here is where we will see, the troubles and worries that the tribe have

3) Empower others
We need ot be genuinly interested in their problems and understand what really motivates them

4) Solution oriented
Being able to reflect and assets the situation and possible value we can deliver.