Branding is when you are not there, your tribe will miss you
They will ask their friends why are you not showing up, did something happen to you?
You are, in their world, indespenceable, thats why you leave a mark, an impression in their heads.
How do you start?
By being there for the people and being there consistently.
if you are good enough, and if they find value in things you provide, just maybe, you will leave a mark.