Most startups fail due to the lack of market demand.
I created 5 startups before this, and they all failed because there is no market need.
When we talk in facts, especially in a larger setting, most probably half of the crowd will go against you and say, nono, i think its because of lack of money, marketing, proper accounting… etc
so if you notice, doing a factual claim is rarely in high level presentations.
Stories on the other hand, there is no agreeing or disagreeing, because you can’t disagree with a story, you can only choose to believe whether the story is true or not.
So this shift lets the presentor cheat, they can impose their ideas to the audience without much resistence.